Principles of Marketing
Troy University
This course examines principles and practices for creating, delivering, capturing, and communicating value to customers. Topics focus on the marketing function of an organization; environmental factors influencing marketing decisions; and, the development of marketing strategies to deliver long-term customer value.
- Credits
3 credits
- Course Code
MKT 3300
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- MKT 44993 credits
Marketing Internship
- MKT 44943 credits
Guided Independent Study
- MKT 44933 credits
Guided Independent Study
- MKT 44923 credits
Guided Independent Research
- MKT 44913 credits
Guided Independent Research
- MKT 44813 credits
Special Topics in Marketing
- MKT 44803 credits
Special Topics in Marketing
- MKT 44723 credits
Sales Force Management
- MKT 44693 credits
Marketing Management
- MKT 44683 credits
Global Marketing
- MKT 44653 credits
Supply Chain Management
- MKT 44643 credits
Marketing Research
- MKT 44633 credits
Retailing
- MKT 44623 credits
Consumer Behavior
- MKT 44613 credits
Professional Selling
- MKT 33643 credits
Product and Service Innovation
- MKT 33623 credits
Promotion Management