Global Marketing

Troy University

CourseMKT 4468

This course examines the impact the global environment has on marketing strategy. Topics focus on the cultural, political, legal, and economic differences among nations as they affect marketing opportunities and operations.

Credits: 3 credits
Course Code: MKT 4468

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

MKT 3300
Principles of Marketing
3 credits

Required For

Courses that require this course as a prerequisite

MGT 4475
Entrepreneurial Management
3 credits