Product and Service Innovation
Troy University
CourseMKT 3364
This course examines the role of marketing in innovation and its critical contribution to marketplace success. Topics focus on the principles used to identify marketing opportunities and the creative thinking needed to respond to them with new ideas, products and services.
- Credits
3 credits
- Course Code
MKT 3364
Related Courses
Prerequisites, corequisites, and courses that build on this one