Sales Force Management

Troy University

CourseMKT 4472

This course examines the key concepts used to formulate, implement, and evaluate a sales program. Topics focus on forecasting sales and sales management responsibilities including recruitment, training, leadership, organization, motivation and retention of the sales force.

Credits

3 credits

Course Code

MKT 4472

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling