Marketing Research
Troy University
CourseMKT 4464
This course examines the foundational role of research to the formulation of sound strategic marketing decisions. Topics focus on problem definition, research design, data acquisition, analysis, and interpretation. The systematic approach of harnessing data/information to drive effective marketing decision-making is also considered.
- Credits
3 credits
- Course Code
MKT 4464
Related Courses
Prerequisites, corequisites, and courses that build on this one