Marketing Management
Troy University
CourseMKT 4469
This course is the "capstone" marketing course. It examines the managerial aspects of marketing which involve the integration of marketing research, customer analysis and marketing strategy to provide long-term value to customers. Topics focus on the application of marketing concepts, procedures, and practices to solve marketing problems and develop strategic marketing plans.
- Credits
3 credits
- Course Code
MKT 4469
Related Courses
Prerequisites, corequisites, and courses that build on this one