Courses

Students learn and apply the principles and conventions of visual design and knowledge to create workplace-appropriate messages that include essential relevant information and data to compose compelling, ethical business messages

Visual Journalism is a 3-credit-hour beginning course that will help students of all abilities learn about visual tools used in the gathering and distribution of news. This course will challenge students, intellectually and technically, regardless of the prior experience and skills each brings to class. No prior knowledge of visual reporting is required. PW: Digital Literacy Pract

Critical evaluation of visual communication approaches as applied to journalism across mediums; assessment of strengths, and limitations of visual journalism through process of advancing technology and aesthetics in journalism and documentary projects.

The course will teach how meaning is constructed in visual images by using film as a practical medium. It provides the necessary skills to critique and create effective images. It is especially useful for students majoring in image-based sequences of the mass communication major, particularly broadcasting and advertising.

This course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate designs and displays.

The study of creative techniques in the display of retail merchandise and their effective application to the enhancement of product salability.

Design principles applied to various display needs. Investigation and practical experience in planning, executing, and evaluation of 2-D and 3-D displays for commercial, educational, and other needs.

Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.

Introduces contemporary display techniques, equipment, and materials for designing three-dimensional product presentations within the retail environment. Using advanced computer software, students create and execute original visual programs. Prerequisite(s) with concurrency: CTD 361 Experiential Learning, PW: Digital Literacy Pract

This course introduces students to professional tools and techniques for designing effective visual materials used in geoscience communication. It focuses on practical training in Adobe Illustrator, Photoshop, Golden Grapher, and basic layout design with InDesign. Students will develop figures, posters, presentations, and other visual outputs suitable for manuscripts, proposals, and public display.