Sales Analytics
Texas A & M University-College Station
CourseMKTG 437
Application of the principles of data-driven decision-making in a sales context in both consumer and industrial markets, use various tools for generating insights from data in such areas as sales prediction, customer value analysis, sales training, and incentive design.
- Credits
3 credits
- Course Code
MKTG 437
Related Courses
Prerequisites, corequisites, and courses that build on this one